go4Fresh is a trusted marketplace for fresh fruits and vegetables. We connect fresh produce farmers with the customer to businesses through a collaborative approach. go4Fresh was founded in 2013 to integrate farm-to-fork and deliver customers safe & healthy produce at the right price. To develop a sustainable ecosystem, we support small farmers, local produce, local communities, and nature. Offering a wide range of conventional, organic, exotic fresh Fruits & Vegetables through direct farm sourcing and distribution to Retailers, Wholesale Buyers, Restaurants, Food Processors, Exporters, and Institutional Canteens. Vision: To support 1 million small enterprises & small farmers in transition to sustainable livelihood & safe food ecosystem. Mission: To simplify the fresh fruits and vegetable trade between enterprises and farmers. Values: We are a family, Earn Respect, Strive for Excellence, Awesome Service, and Stay Healthy. Culture: Perform, Recognise, Openness, Learning. Social Impact: Go4Fresh intervenes seamlessly from Farm-to-Enterprise through the formation of Krishi Pragati Foundation (a not-for-profit organisation) which undertakes farm-side capacity-building work. Farmer engagement programs undertaken by go4fresh create awareness of sustainable practices & offer certification support on Organic NPOP & GAP certified protocols. It also promotes chemical residue-free & natural farming techniques as well as food safety norms. go4Fresh inclusive & collaborative approach is very unique with an objective to upgrade farmers' capabilities in alignment with the market, build farm side capacities, avoid distress sale & bring dignity to the fresh produce profession. go4Fresh had also been intervening across the supply chain with projects on farmer upskilling, women empowerment, rural employment, livelihood improvement, reduction in food loss, optimising water usage, thriving biodiversity & resilient supply chain options for urban micro-enterprises.