Vida UK is the third branch on the fast-growing Vida family tree, following on teams in Sofia & Vienna. Named after the Baba Vida medieval fortress in Northern Bulgaria, Vida seeks to champion Central and Eastern European wines & spirits in an authentic and innovative light. Thanks to a local network from the West Danube to the Black Sea, as well as via our very own 6ha under vine, we aim to encourage the rediscovery of the Forgotten Old World, from established icons to rising stars. In addition, understanding that in matters of taste we each have our preferences and to offer greater shopping convenience, Vida also carries a vast assortment of pantry foods, drinks, wine, spirits and accessories from 15 other countries. The result is a portfolio of over 1500 items, with a diverse range of styles and price points, which includes much-loved classics as well as the quirky for the adventurous, over 30 new producers new-to-the-UK, and close to 200 exclusive products. Customer-experience lying at the heart of what we do, we took great care in choosing quality-conscious suppliers. Moreover, as a team we are all passionate about sustainability, wellness, the environmental & social impact of our sector, and the innovation this generates. Values we hope reflect in our selection. We hope our customers will enjoy the same level of excitement as we do on this road to discovery, through fair-prices, good pours and learning!