Daydreaming gets a bad rap. People constantly get discouraged from pondering questions, fantasizing about the future and letting their minds wander. What a load of codswallop. Daydreaming is wonderful. It’s how inspiration strikes. It doesn’t matter if you’re building marketing campaigns or rockets to the moon. Thinking matters. That was what drove us to create Avapond. We wanted to help companies write better words. And better words need better thinking. In fact, that’s why we’re called Avapond. It comes from us constantly saying: “I’ll have to ‘ave a ponder.”