The company was formed in 1992 as Openwide International and as a result of numerous successes, it has diversified, grown, and developed its in-house brands and operations. This led to a re-brand of Openwide to Adventure Attractions in March 2024. We are Developers, Operators and Consultants for Adventure sports Attractions, Heritage Attractions, Visitor Attractions, Hospitality Venues, Theatres & Live Productions. Our operations include Visitor Attractions, Bars, Restaurants, Retail Outlets, Coffee Shops, Catering Outlets, Theatres & Events, Adventure Sports Attractions, and Heritage Attractions. Our clients include Local & national government, Private & public sector attractions, Cruise Ships, Holiday Tour operators, Airlines, Hotels & Resorts, Public Spaces & Civic Celebrations. Our in-house brands include RockReef Indoor Activity Attraction (www.rockreef.co.uk), The world's only pier-to-shore zip wire; PierZip (www.pierzip.com) and Coffee Reef, our brand of coastal coffee shop. Attractions currently under our operation include Bournemouth Pier, Cromer Pier, RockReef, and PierZip and we produce the only full-season end-of-pier variety show in the world.