[Who We Are] AF Holding is a boutique market entry firm specializing in identifying and executing market penetration strategies for companies seeking to expand their bands and product lines into previously untapped countries. Our clients are high-profile, including publicly traded companies with complex global operations who see opportunity throughout the world. Your vision becomes ours, and together we bring it to life. [What we Offer] 1. Strategy It all begins with the initial assessment. We begin by delving into out client’s current organizational structure to identify strengths and areas of innovation. We then carefully asses the current business climate in the target country, thoroughly analyzing opportunities, identifying ways to mitigate risk, and creating a comprehensive strategy to smoothly and successfully introduce both brand and product to market. 2. Sales After identifying the opportunities and challenges in the intended market, we customize a sales strategy by identifying key retailers who align with each brand’s core values and customer base, creating connections and brokering introductions. 3. Execution A plan is only as good as it’s execution, and at AF Holdings, we partner with our customers until the goal is realized. We employ a unique mix of innovative strategies, including joint ventures and partnerships to ensure all objectives are achieved and all expectations are exceeded.