Duracool has been in business since 1984. We have been manufacturing the highest quality 100% acrylic elastomeric roof coating available since January of 1990 right here in the USA! Additionally we have been the business of installing roof coatings since 1984. This means that we are able to thoroughly discuss the use of our products with our customers. It also means that we keep a constant check on the performance and quality of our products. This combination is unique in the industry. What is Duracool? DURACOOL is a 100% acrylic elastomeric roof coating that is water-based and has a design life of 12-15 years. DURACOOL Bright white, Radiation-Control Roof Coating is applied to existing surfaces, saving money on heating and cooling costs through reflectivity while increasing the life of the roof.