Launched in 2016, IBY Beauty was created in California by Founder and CEO Debbie Chow. As a global beauty pioneer, Debbie and her team committed to designing beautifully innovative, high-quality, affordable makeup and brushes that have lead the indie beauty brand to achieve a devoted following. With its revolutionary products and inclusive “Inspired By You” ethos, IBY Beauty has become a preferred brand for top beauty influencers, industry experts and consumers, delivering seasonal shades, collections, and contemporary trends in superior luxe formulation. IBY Beauty is also dedicated to cruelty-free product development, testing, and is Leaping Bunny certified. Products are available online and in select specialty stores across the United States, including Riley Rose, Urban Outfitters, and Macy’s. California Created. Inspired By You. #IBYbeauty