ZeroSum is an industry leader in software, marketing, and data science. We're putting that knowledge to use in the automotive vertical. Our team of automotive, technology, marketing, data, and software leaders have been working in the space with several different teams over the past decade. In late 2017, we brought these disciplines together to form an automotive marketing organization. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of our roots, one of the world's largest privately held media companies, Advance, we sought out to compile all of this data and give our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI. We’re the only player in the space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners.