Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Since 2008, Grommet has launched over 3,000 products from small businesses and emerging entrepreneurs, building a community of over 4 million loyal customers. Among these products, are now household names like Alex + Ani, Bananagrams, Bombas Socks, Crazy Aaron, Duke Cannon, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, Quell, SimpliSafe, SodaStream, Squatty Potty, S’well, Withings, Yogibo, and others. Grommet’s success is driven by a commitment to curating high-quality and innovative products, and enabling it through a frictionless online retail experience that makes product discovery and product purchase easy. Grommet was acquired by Ace Hardware corporation in 2017 and maintains their startup culture and mission of finding innovative products, while helping to deliver qualified products to many of Ace Hardware’s 10,000 stores.