After many years in the B2B information and networking industries, we simply asked ourselves how we could create a product that solves the problems of conventional B2B networking and delivers more value more efficiently. Our experience shows that executives need lots of input from conferences, business media, solution providers, peers, recruiters, consultants, etc. in order to make the right decisions and advance their careers. However, they don’t have enough time and budget for researching the best peers for benchmarking, attending all relevant events, reading all books and magazines, constantly scanning through job opportunities or buying advice from consultants. We introduce an online B2B matchmaking process based on structured data collected in a 5-minute questionnaire to deliver to executives only what they really need. We start by rolling out peer-to-peer-matching because the best and most impartial information comes from peers working on similar projects.