Since 2008, Moneythink has worked towards student-focused financial wellness and equity. Moneythink empowers college bound students, particularly institutionally underserved students, to achieve success by supporting financial decision-making through transparency and technology. Through its free college cost comparison tool, DecidED, Moneythink is tackling the interrelated challenges of affordability, student graduation, and debt. DecidED empowers students to see their choices and clearly understand associated college costs so they can make decisions that allow them to attend school with less potential debt.