Changing the Narrative is the leading effort in the U.S. to change the way people think, talk and act about aging and ageism through evidence-based strategies and innovative public campaigns. Our end game? To end ageism." Our strategies include: —Training and technical assistance in Reframing Aging —Employer education on the benefits of older workers and intergenerational teams, and on age-inclusive practices, and employer assessment and certification as age-friendly —Community education and organizing around ageism, and what we can do about it as individuals and organizations —Research on best practices —Policy education and advocacy —Specialized campaigns to increase awareness of ageism and how we can—together—create more age-friendly communities, workplaces and society