A city set up the future but mindful of its present, Braga was assigned as a UNESCO creative city in the field of media arts. This is a unique opportunity to highlight the internal synergies and its effervescent cosmopolitanism, as it is currently the only city in the Iberia with this title. A recognition that reflects the appreciation of various agents of the city by virtue of their performance in different sectors such as the artistic, academic or business. Wishing to respond to a new cultural ecosystem, media arts are a measure to recognize a new era of technology companies, digital communication studios, laboratories and research centers. By embracing its features, designing a set of partnerships and an extensive network of information, this new "Braga Media Arts" wants to be inclusive, conveying and sees itself as the sum of its parts. For its urban calling and historical heritage, for its economic reinvention and dare to innovate, for its youth and artistic response, this is a safe bet for a fearless and sustainable city committed to its creative role in the 21st century.