The APA helps provide a framework within which members can manage their key business relationships. The standard production agreement is the basis on which production companies are engaged by advertising agencies. Our work with the agencies association, the IPA, addresses production issues and enables us to help members resolve disputes. Members are provided with recommended terms for engaging crew. We routinely advise on issues such as copyright, insurance, contractual issues and foreign service companies. In addition to those core services the APA now promotes its members through the APA Show and aims to promote TV commercials as an advertising medium.