Jenson And Nicholson Paints Private Limited Incorporated in 1922, Jenson & Nicholson (I) Ltd., or J&N as it is popularly known, is India’s second oldest paint company. Roots trace back to a business established in 1821 in London, which eventually became a partnership between John Jenson and Wilfred Nicholson. In 1973, Jenson & Nicholson (I) Ltd. emerged as an independent company and is a major player in the Indian market. J&N pioneering efforts have been providing consumers, trade, and professionals with world class products using the latest technology and have introduced path breaking concepts to the Indian paint industry. Its innovations in products, delivery, and concepts have set major trends followed by the industry. In 1955, it launched India’s first plastic emulsion paint under the brand Robbialac. It ventured into the powder coatings market in 1986, becoming the first company in the organized sector to offer this durable and environment friendly coating technology. In 1996, unfazed by industry skepticism, J&N introduced InstaColor in-shop tinting system. For the first time the Indian customer had the possibility to select among 5000+ shades instantaneously and create his/her own shade. The concept has revolutionized the industry. The culture to seek out and implement concepts that create and deliver value encompasses all processes of the company. J&N had an in-house developed email system and was networked with all branches and factories well before the internet came to being. Recognizing the importance of the partnership with the distribution channel, J&N was the first paint company to start international dealer trip schemes. It’s oft repeated and mimicked advertising slogan – “Whenever you see colour, think of us” created a paradigm shift in paint advertising. The company continually strives to foresee market requirements and using global technology delivers unsurpassed quality in every can. Its emphasis on quality and innovation has earned the trust of consumers, dealers, painters and architects. When we call ourselves “the most trusted name in paints” it is with the knowledge that it is a responsibility that we have to live up to in every can and every interaction. We continually benchmark our offerings with the best in the market and ensure that we exceed expectations.