Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs. The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.