COLORS is a beauty chain that was established on 2001. The chain was specialized in supplying high-end perfumes and makeup brands to the Egyptian consumers. With the expansion of the business and the introduction of a wide range of makeup brands, COLORS started to be the main supplier for the majority of makeup artist in Egypt. After 20+ years of a consistent growth, COLORS is currently a chain of 8 stores, along with a strong e-commerce platform, supplying a wide rage of high-end perfume, makeup, and makeup tool brands to the Egyptian consumers with the highest focus on professional makeup users.