Mast-Jägermeister SE is producer and marketer of well-known spirit brand Jägermeister. The company is privately held and family owned, located in Wolfenbüttel, Germany. The herbal liqueur is sold in 129 countries worldwide. This has made Jägermeister one of the most successful premium brands worldwide and consolidates the 8th place in Impact International's definitive Top 100 Premium Spirit Brands. In the company founded by Wilhelm Mast in 1878, his son Curt Mast created the herbal liqueur Jägermeister based on a secret recipe of 56 natural ingredients like herbs, blossoms and roots over 80 years ago. Nowadays Mast-Jägermeister has succeeded in combining the great traditions of a family-owned company with innovative and exciting marketing strategies. The first overseas branch of Mast-Jägermeister SE is opened 2014 in Camberley, United Kingdom. 2015 Mast-Jägermeister SE took over its US importer, Sidney Frank Importing Company, and set up a subsidiary in the USA. Now, the company independently manages all of its three largest markets – the USA, Germany and the United Kingdom. Today, over 900 people work for Mast-Jägermeister SE around the world. As a family company, Mast- Jägermeister is aware of their responsibility to the people who consume the products and therefore are committed to the responsible marketing and advertising. Jägermeister pays special attention to ensure that sales, marketing, communication, and advertising activities promote the responsible enjoyment of the products by adults of legal purchase age who choose to enjoy Jägermeister.