The history of NewcrestImage is a classic tale of big dreams, hard work, and a rise to prosperity through free enterprise. The company’s principals have owned and operated lodging properties since 1977, when they bought their first property, a 22-room roadside motel in Marlin, TX. Smart acquisitions and timely new builds spurred rapid growth for the principals in the late 1990s. Then in the early 2000s, the creation of two new and complementary divisions — development and management — ushered in a new era of growth, with the company opening over 50 newly constructed hotels in the decade that followed. Like any great story, the team at NewcrestImage has battled difficult odds, including weathering the global financial crisis that began in 2008. Within four years, through unity, nimbleness, and creativity, the principals had successfully navigated the worst of the recession and opened an intense pipeline of new projects. In early 2013, NewcrestImage was formed through the merger of the principals’ prior companies — Newcrest Management and Image Hospitality — by harnessing the unique synergy between development and management.