Loyalty Lab is considered an industry expert in the area of customer contact management advice and execution, with specific focus on the trade marketing loyalty solutions (BtTtC). Loyalty Lab can substantially strengthen the marketing in the distribution chain. Loyalty Lab develops and supervises targeted and effective programs aimed at retention, increase and acquisition of your customer base, on the basis of customer relations, customer knowledge and customer value. Loyalty Lab connects Sales & Marketing and IT operations. The results are measurable, manageable and have considerable returns for both the (brand) producer and retail parties – as well as a high appreciation with respect to quality by the end user.