Sensation commenced in Amsterdam in 2000, and since then about two million people across the world have experienced one of the most spectacular dance and music phenomena in the world. The first ever Sensation took place at the Amsterdam ArenA – home of Ajax football club, and was experienced by 20,000 clubbers. The following year, Sensation as we know it was born. As a tribute to his brother Miles, who helped found ID&T before sadly dying in a car accident, Duncan Stutterheim, Sensation founder, asked visitors to dress in white as people did at Miles’ funeral. Numbers had doubled from the first year, and eighty percent of the 40,000 attendees did so, creating an image so staggering that the dress code has remained the same ever since. World-renowned DJs take to the Sensation decks during each nightlong spectacle of extraordinary stage shows, acrobats, actors, state-of-the-art lightshows, lasers, fireworks and other special effects. Performers dance across the venue and hang from the roof, flames shoot from the stage and carnival floats part the crowds. With a different theme every year - from the Oak of Love, the Ocean of White, Wicked Wonderland, Innerspace, Source of Light, Into the Wild, Welcome to the Pleasuredome o the most recent Angels and Demons, every single show is completely different. The new theme is launched the first Saturday of July at the Amsterdam ArenA each year, before traveling the globe. Sensation has expanded beyond Amsterdam, with shows on all continents in over 30 countries across the world so far. On the 4th of July 2015, Sensation celebrates its 15th anniversary in an extraordinary way with a unique show that will only take place in Amsterdam.