Samuji is a creative studio and design house based in Helsinki, Finland. Our design is based on the values we hold in everyday life: simple functionality, a love of necessary things, kindness. The Samuji clothing line, like all our work, represents these values. Our ambition with the collections is to produce sustainable, free-spirited design: clothes that last from season to season, in style, thought and quality. We aim to offer design that serves a purpose in the wardrobe. Samuji items are all produced by carefully selected manufacturers and suppliers who, like us, insist on the highest quality in everything they do. One of the most important criteria in our production is the ethical and sustainable nature of the materials sourced.