Born in 2013, brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is India’s first 100% vegan beauty brand with a premium portfolio of cruelty-free & non-toxic products in skincare, haircare, personal care, and makeup. Plum products are formulated with ‘good science’ — a combination of the richest sources of natural nutrients and research-backed actives, adhering to the brand ethos of ‘be good.’ The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants.
With over 600 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online with presence in 15 countries, the brand now reaches over 350 towns and cities in India, through 30+ exclusive outlets, 1500+ assisted outlets, and over 15,000 unassisted outlets - all growing month-on-month. Plum not just delights, but also believes in giving back; under Project Blackboard, part of the proceeds of every Plum product purchased goes towards education of underprivileged girl children.
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