FOO is an award-winning, B2B SAAS solution provider, headquartered in the UAE, that specialises in empowering businesses through digital transformation. FOO provides innovative Fintech solutions, built entirely in-house, that optimise digital capabilities for clients across diverse industries and enable them to deliver an unparalleled user experience. FOO works with banks, fintech companies and key retailers across the MENA region, Africa, Europe and USA, including Mastercard, Visa, Benefits, Zain Group, PwC and MAF. FOO’s innovative platform is modular, built on digital micro-services that can be assembled to meet the specific requirements of each client. This approach, coupled with extensive regional experience, enables FOO to create super personalized digital products with a fast time to market. FOO’s key products include solutions for remittances, digital wallets, tokenized transactions, fully automated micro-lending and BNPL.