SIMBA TOYS MIDDLE EAST is the daughter company of Simba Dickie Group. We are located in Dubai and responsible for Middle East and North Africa. WE ARE A PART OF AN INTERNATIONAL CORPORATION HOLDING UP FAMILY VALUES. It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. That´s why children come first. OUR PASSION FOR TOYS HAS BECOME A KEY ASPECT OF OUR VENTURES. We strongly care about the children, their development and their fun when playing. Due to the worldwide activities of the Simba Dickie Group other elements need to be taken into account such as all people within and around our company. WE ARE FAMILY. Playing makes children happy. Even more playing is mother nature’s tutorial for life. While children play they discover their talents and develop their skills. With our products we are part of a child’s development right from the beginning. That is our obligation. And our love for play enables us to fulfill this passion. BUSINESS IS PEOPLE. The most successful corporations are those who cultivate their leading edge with great care. We are convinced: our edge in competition are the people. Our employees, business partners and everyone who buys our products – people from all over the world get united by their love for play. WE ARE DRIVEN BY THESE VALUES: • Responsibility • Credibility • Innovation • Quality • Service THE TOY PRODUCTION STRETCHES FROM KNOW-HOW TO DESIGN, THE PRODUCTION TECHNOLOGIES, AND TO ALL USED MATERIALS. The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle. A MODERN BRAND FAMILY. We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.