TransMedia Group is an award-winning, multi-lingual public relations firm serving clients worldwide with a broad-spectrum of communications services from its headquarters in Boca Raton, Florida. Established in 1981, the firm has a publishing division and a talented staff of former journalists who know how to market a story and keep clients positively in the news. (www.transmediagroup.com) TransMedia Group’s founder and chairman, Thomas J. Madden, is a former VP, Assistant to the President of NBC, then TV wunderkind Fred Silverman. Before that, Madden was Director of PR at ABC. A graduate of The Annenberg School of Communications, he started as a reporter for The Philadelphia Inquirer and is the author of “SPIN MAN” and other books and many articles on PR. TransMedia Group has received numerous awards, including a Bronze Anvil from PRSA for a Public Service Campaign for The City of New York. The firm’s publicity campaigns are often cited for excellence in leading PR trades and business journals. Some of its campaigns resulted in making several products of Rexall Sundown the #1 selling nutritional supplement products in the years they were introduced, primarily through resourceful, creative and relentless publicity. TransMedia offers crisis management, media training, product introductions, media relations, national and international publicity, branding campaigns and financial PR.