Elegant by nature, and with a vocation for hospitality: this is the Italy the world knows and loves. And this describes each single hotel partner of NERO Lifestyle , the new Blastness Distribution brand. Naturally Elegant and Strictly Hospitable, just like the spirit it embodies and represents. NERO Lifestyle is not an affiliation chain, it is something different and complementary: its aim is to work together with each hotel, developing personalized projects for each one and not stopping with sales but going deeper and providing an all-enveloping support which goes from providing cutting-edge technological platforms to a high level of assistance, and from strategic counselling to the processing of ideas and analytical profitability tools. Thanks to the Blastness Intelligence platform NERO offers managers real-time access to the most important information regarding their hotel and the market by using a smartphone, thus making their decisions immediately operative on various markets, channels and segments. They can also measure not just the RevPar but, even more important, the ProfitPar. NERO is by invitation only, is meticulous in the choice of its partners, and believes that a hotel has to provide unique experiences if a traveller is to choose it over a competitor. And this is whey even a small independent hotel can be a NERO Lifestyle Hotel and enjoy the support of a professional team.