Amber Beverage UK launched in April 2021 as a result of Amber Beverage Group acquiring the former Cellar Trends business. Amber Beverage Group is a leading global producer, distributor, logistics provider and retailer of beverages operating from their head office in Luxembourg and through its production and distribution companies in Russia, Mexico, Australia and the Baltics. Amber Beverage UK serves all sectors of the drinks trade in both on and off trade categories with a portfolio of more than 60 international brands. The company has an enviable record in successfully launching and building brands of wines, spirits and associated products since 1999.