“ZA” represents a reverse of the alphabetical order – going from Z to A – reminding us to always think out of the box and view things from a different perspective. It’s good to be bold, contrarian and creative. “Z” and “A” also means “end-to-end”, it symbolises our mission to redefine customer journey through technology, from the front-end (mobile app / branch), mid-office (customer service / operation department) to back-end (operating system), from product development to service process.