Milky Way Ventures, founded in 2015, is an ecommerce focussed incubator: a team of passionate entrepreneurs with background at companies such as McKinsey and Groupon aims to create sustainable value and ROI by bringing together all major aspects of startup operation including CRM, finance, technology and capital. The focus of MWV lies on marketplaces. We prefer adaptation over innovation by using existing and proven business models and scale them quickly within Italy aiming for largest possible success rate and feasibility of exits to existing market participants.