ARCHETYPE is a funded Start Up that was created with the aim of proposing new tools for learning and sharing knowledge using technologies based on Artificial Intelligence. The ultimate goal of our knowledge platforms based on avatars (or archetypes) is to acquire information within any field and make it available to train, learn and share knowledge using natural language. The project makes use of a team of professionals in the fields of software research and development, graphics and technological innovation engaged in the development and evolution of knowledge platforms. The archetypes are created and animated using the latest technologies to make the experience of conversation with them as close as possible to an interaction with a human figure. As regards the aspect of work, ARCHETYPE has a modern vision of the work and favors and encourages smart-working, convinced that this mode is a resource and not a problem and allows to significantly improve the quality of life of their employees and the quality of their work. ARCHETYPE was presented at the Huawei Smart City Tour 2020 in Milan and is a Huawei partner.