Sweetening Lives Since 1964 - MSM’s flagship product, Gula Prai is a testament that its brand values are being passed on from one generation of Malaysians to the next. MSM Malaysia Holdings Berhad (MSM), incorporated on 10 March 2011, is Malaysia’s leading sugar producer. It was listed on the Main Market of Bursa Malaysia Securities Berhad on 28 June 2011. Principally, MSM operates the sugar business of FGV Holdings Berhad. It produces, markets and sells refined sugar products. MSM stands proud of its flagship product - “Gula Prai”; supplying more than half of the domestic market with quality refined sugar. MSM conducts its business principally through two operating subsidiaries, MSM Prai Berhad and MSM Sugar Refinery (Johor) Sdn. Bhd. In addition, MSM also operates a logistics company – MSM Logistics Sdn Bhd. Backed by quality achievements, reputed clientele and continuous investments in people, technology and capabilities; MSM is advancing its domestic lead and making new inroads internationally, en route to becoming a world class, cost efficient and high-performance organization with a sustainable business model and diverse portfolio in the food related business. MSM offers a variety of products which are marketed and sold in a variety of packaging options under its flagship brand – Gula Prai. The products include various grades of refined sugar which include coarse grain, fine granulated, soft brown, icing and caster. In addition to premium sugar, MSM also produces sugar sucralose and stevia mix to provide balance lifestyle for our consumers.