We believe that the experience of being a customer is the most critical driver of sustained growth and marketplace relevance in the digital economy. Since 2004, we’ve been designed to operate differently from the global agency networks from which we came. We organize fluidly around projects rather than rigidly around function. The teams that our clients see are the teams that deliver the work. There is no B-team. The promise that we make — both to our clients and to one another — is to remain perpetually curious; to ask uncomfortable questions that reveal useful truths; to doggedly pursue a better understanding of users, so that we can advocate for their needs; to constantly improve upon our understanding of our clients’ business, so that our recommendations can be rooted in expertise rather than the latest digital fashion.