TAM Media Research, is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behaviour & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analysed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry. In its latest offering, TAM India focuses on Geo & Demo targeting audiences by harnessing data from platforms & devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of audience behaviour. TAM’s Paid Media monitoring and analytical capabilities come from its division AdEx India, India’s No.1 Ad Analysis Powerhouse. AdEx India monitors and analyses advertising, promotions and sponsorship initiatives of all advertisers across Digital, TV Channels, and Print & Radio platforms. On earned media side, EIKONA specializes in measuring a brand’s PR or earned media efforts across Social Media Channels, TV News Channels & Print Publications to aid brand marketing decisions. TAM’s expertise can be leveraged by Brand Marketers, Media Owners, Agencies, Content Houses, Government Desks and many others. TAM’s data analytics will help Clients leverage newer ways of harnessing data for achieving ROO (Returns on Objectives) and ROI (Returns on Investments). Partnership in Data Insights & Converting Insights to Value are the two pillars of TAM’s new journey!