Germin8 is a Social Media Intelligence company headquartered in Mumbai. Germin8 is focused on building products for analysing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data. Germin8 Social Listening™ is a proprietary stakeholder insights engagement and social media listening platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads. The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analysed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies.