Meraki is a data-driven, Dubai-based publication focusing on South East Asian and Arab luxury fashion. This brown skin exclusive platform showcases content curated specifically to fuel the growing fashion needs. The Meraki Atelier as well as e-commerce medium exhibits and sponsors designers for global expansion. In essence Meraki encapsulates the beauty of brown. The ultimate aim and focus are on bringing prominent names from the fashion industry under one umbrella from the Arab and the MENA region. To highlight South Asian fashion designers ‘creations made with a labor of love from the Arab and MENA region and translate their fashion language to women from the same subregion. To create a community of our own where everyone gets to narrate their story, celebrating their passion for fashion together; hence, the ’Me’ in Meraki is you, and so is the I in it. Our preliminary focus is to bring a digital transformation into the fashion world, creating an omnichannel ecosystem through its content-driven foundation, making luxury globally accessible at your doorstep. The change we are willing to make in the fashion world lies within your soul. Meraki is a concept that cannot be translated into one word, caged into one box, which is why My Meraki is tapping beyond borders.