Established in 1962, Joyce Farms is a third-generation, family owned and operated poultry, beef and game enterprise. Founder Alvin Joyce started the business by selling chicken to local grocery stores. After his son and current CEO Ron Joyce took leadership, the farms became a business dedicated to finding and raising the best tasting heritage poultry breeds. Joyce Farms is spread out over small farms int he Southeast, raising their animals according to Old World grazing methods and with a "Naked" philosophy - free of antibiotics, steroids, hormones, growth stimulants, animal by-products and pesticides. Joyce Farms is the only authentic Label Rouge Poultry producer int he United States.