TTG Canada was founded in June 2010, following the successful execution of the Vancouver 2010 Olympic and Paralympic Winter Games by Andrea J. Shaw and a handpicked team of executives from VANOC’s Marketing and Sales team. TTG initially focused exclusively on sponsorship sales, quickly establishing itself as a market leader in sponsorship sales and commercial optimization. The company's rapid growth led to the creation TORQUE Strategies, a strategic marketing agency using Storybuilding to transform brands commercial narratives in order to achieve results. As parent company of both TTG Partnerships and TORQUE Strategies, our mission is to elevate the potential of sport, culture, and community.