Zinnia simplifies insurance. Our comprehensive solutions better enable carriers and advisors to build, sell, and service life insurance & annuities, ultimately helping more people get the coverage they need and the service they deserve. Zinnia's business lines include Carrier Solutions, providing digital third-party administration services; Distributor Solutions, offering technology & professional services for advisors; and the Policygenius consumer marketplace. Zinnia, an Eldridge company, is also backed by funds managed by KKR, a leading global investment firm.