Founded in 1994 as a family business, Alka Co. was the first local coffee processor, through a direct investment of several millions euros. When other additional production and distribution companies were established, Alka Group was born. After almost two decades of continuous investments amounting tens of millions euros, Alka Group is one of the leading FMCG players in the region. Nowadays, the Group is specialized in producing biscuits, cakes, coffee, wafers and savoury snacks. Alka Group success is based on integrating our mission, vision and values in our daily work. Innovation is a key element of Alka Group's development strategy, whether it regards new products, recipes, flavours, packaging, selling activities and communication. Alka Group constantly invests in tech development and also in knowing, understanding and anticipating market needs and tastes. Thus, Alka Group always manages to pleasantly surprise consumers. Alka Group includes the following brands - Alfers, Toortitzi (Elephant for export), Prajitura casei (Home cake for export), Biscuiții casei, Covrigeii casei, DR. Krantz, Stretto, Gold Mocca.