RC
Ruth Carmichael
Vice President Finance at Influence Central
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Work Experience
Vice President Finance
2013 - Present · 11 years and 11 months
Accounting Operations Leader And Vice President Finance
2008 - 2012 · 4 years
the brighton company
Controller And Chief Financial Officer Roles
2005 - 2008 · 3 years
Company Details
11-50 Employees
Influence Central delivers cutting-edge social media and digital campaigns that create powerful and meaningful ROI. Working with more than 200 national brands annually, we execute innovative social, digital, and word-of-mouth campaigns. Influence Central engages targeted influencers as passionate brand advocates, creating first-person, authentic recommendations. Our goal is to implement strategies that directly address our clients’ business challenges, whether they include high conversion to consumer purchases, dynamic lift in brand recognition or reputation, increased awareness, or persuasively answering brand detractors. Influence Central activates brand advocates in sectors that include Moms, Women, Millennials, Dads, Canadian Moms/Women, Empty-Nesters, and Military Families, as well as influencers with a specialty content focus such as food, fashion, beauty, fitness, and travel. Its specialty divisions include Mom Central Consulting, Millennial Central, Dad Central Consulting, and Mom Central Canada. Headquartered in Boston, with offices in Chicago and New York, the company has been named to the Inc. 500|5000 list of the nation’s fastest-growing privately held companies five times.
Year Founded
2008
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
P.O. Box 35038 Brighton, MA 02135, US
Keywords
MarketingDigital MarketingSocial MediInfluencersContent Marketing
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