Co-founded by Seattle Seahawks QB Russell Wilson, TraceMe is a Seattle-based technology company dedicated to connecting athletes/celebrities/influences with their super fans through new social media platforms. In late 2018, TraceMe pivoted to Tally, a mobile-first web platform that powers immersive, free-to-play, real-time prediction experiences for partners of all types, including sports teams, leagues, broadcasters, and brands. Investors in TraceMe included Madrona Venture Group, Pioneer Square Labs, Alibaba co-founder Joe Tsai, and Bezos Expeditions (the personal investment company of Jeff Bezos).