Led by CEO Russ Whitney, IdeaRoom embraces simplicity and customer insight to promote dramatic sales growth and efficiency for built-to-order products. The team is passionate about making our customers successful. We’re committed to understanding our customer’s products, sales strategies, and business goals and then providing them with an exceptional online service to help exceed those goals. With 3D previews, dynamic pricing, and simplified customizations, the IdeaRoom service is uniquely well-positioned to improve lead quality, shorten sales cycles, and increase average sales price.