SITELAB urban studio is a San Francisco-based strategic design firm focused on using research & visualization to create great places, through big plans and small interventions. With backgrounds in architecture and urban design, Laura Crescimano and Evan Rose founded SITELAB in 2012. The studio operates at the intersection of analysis and inspiration, with projects that range from strategic planning & programming to urban design and public outreach. In all projects, SITELAB transforms information–from spreadsheets to people’s stories (and in most cases, both)–into plans for action.