Cero means zero. For us, it stands for – Zero pollution, Zero wastage and Zero import of metal scraps. Mahindra Accelo (previously known as ‘Mahindra Intertrade’) and MSTC Ltd. (a Government of India Enterprise) have joined hands and established Cero to achieve these goals. This is India’s maiden organized auto shredding venture and vehicle recycling unit. It recycles specialised steels and other non-ferrous metals that are present in automobiles. Recycling of old vehicles not only helps clean the air, it also makes our roads safer. With the steel that is gathered, it also aims at reducing India’s dependence on steel scrap imports (which is currently pegged at 8 million tonnes annually). The enterprise is also generating more avenues of employment, and steering towards the vision of ‘Make in India’. The first Cero plant will be based out of Delhi NCR. Plans are in place for expanding this venture aggressively pan-India.