As a service journalism site dedicated solely to financial service product recommendations and reviews, Underscored Money is here first and foremost to inform. We aim to provide context for consumers to make life’s most important financial decisions through rigorous and unbiased reviews, product news, deals coverage, expert insights and data-driven analyses. The basis of everything we do is the question: What would a consumer need to know? We provide context and guidance throughout the purchase funnel so that — whether you’re looking to find the best credit card or are comparing mortgage rates — you, as our reader, can be confident in your decisions. Though we operate separately from the newsroom, we use the same rigor to provide you the guidance you need to make smart decisions. Our editors and writers, who are not only experienced journalists in the consumer space but also everyday consumers ourselves, aim to help you make difficult decisions easier by identifying the best products from a pool that might otherwise leave you overwhelmed by choices. Our data-driven approach and decades of editorial experience strives to help you make financial decisions that are right for you, every time. If we don’t feel confident in a product or service, we’ll direct you to a better option; anything we recommend is something we as editors have, or would, use. Our aim is to put the why behind your buy.