ARMIS digitizes the proximity communication of physical signs to generate in-store traffic through ads accessible everywhere on the Internet. It aims to provide all physical retailers with technological solutions to make the most of their local customers, and thus compete effectively with web giants like Amazon. To do this, ARMIS has developed an innovative technology called "Multilocal Advertising" which relies on geolocation, programmatics and artificial intelligence. Based in Paris, ARMIS was born from the merger of the digital and retail advertising expertise of David Baranes, former Director France & Southern Europe of AppNexus, the world's leading independent advertising technology company and Dan Gomplewicz, former Director of Strategy and Innovation of E.Leclerc France’s largest retailer.