ATAMIAN SAL has been founded in 1927 by Barkev Atamian who opened his first store in Riyadh el Solh, Downtown Beirut. It consisted of a small workshop that sold and repaired Swiss watches. It later grew to become one of the best watchmakers in Beirut. In 1956, Hagop Atamian, son of Barkev Atamian and current president of the company, joined the family business. He then headed to La Chaux de Fonds, Switzerland, where he mastered the art of watch making. Driven by his passion in the world of watches, Hagop Atamian intended to broaden his existing business by acquiring new watch brands. In 1980, he acquired the distribution of LONGINES, his first major international brand. Core values passed down from father to son to enhance the business and seek for excellence. In 1993, Mher Atamian, current managing director of the company; joined his father’s business and took the challenge to expand it. With his knowledge and enthusiasm, Mher Atamian has effectively placed the company among the great names of watch retail and wholesale industry in Lebanon. With combined efforts, the company has marked continuous success and expanded into the retail business.