Infinity Creative Media (ICM) creates and co-owns high quality, high definition magazine television series designed for global commercial exploitation across multiplatform outlets. ICM produces engaging and globally appealing formats through its unique Investment Funded TV (IFTV) model. The innovative approach disrupts the traditional broadcaster-led investment and commissioning process that is typically lengthy and often restricts creativity and hinders commerciality. Infinity has initially launched 4 investor funded programmes, creating enthralling and highly lucrative TV series aimed at a captive, commercially attractive yet underserved worldwide audience. The first programme The Classic Car Show premiered in the UK on Channel 5 in 2015 and is distributed by Sony Pictures Television around the world. The Wine Show aired on ITV in 2016, The Art Show was broadcast in Spring 2017 on Sky Arts and, alongside The Wine Show, is distributed worldwide by Sky Vision. The Wine Show Series 2 broadcasted on Channel 5 in the UK in January 2018 and also in the US on Hulu, currently in production is The Football Show. Infinity was founded by Russ Lindsay, co-founder of James Grant Management, the UK’s largest independent media, music and sports talent agency. Over the last 30 years, Russ managed many of the UK’s top media and sports personalities including Phillip Schofield, Ant and Dec, Simon Cowell, Piers Morgan and Clare Balding. During his time at James Grant Russ produced the majority of their productions in music, theatre and television. The Chairman of Infinity is Lord Michael Grade, previously Chief Executive at Channel 4, Director of Programmes and Chairman at the BBC and Executive Chairman at ITV. The CEO is Ross Westgate, a former news anchor at CNBC with over 20 years in the global broadcast business; the CFO is Geoff Ellis who has a wealth of experience in the media industry particularly in financial management and sales and marketing.