Just as every individual is unique and different, so is every organization. No two corporate entities have the same goals, the same vision, the same value structure or the same cultural context. At BBG, we appreciate that these differences are what give rise to the need for unique communication solutions. An effective communications partner needs to understand these differences at their most fundamental level. What drives a company, what sets them apart and how they need to be perceived by the world. For us, that involves pushing the boundaries of understanding beyond the obvious. For every client we serve, we develop communications born out of their unique needs. We believe that doing something better means doing it differently. We ask questions. Competitive advantage is about taking that difference and making it matter in the marketplace.